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Search: "Journal of strategic marketing"
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183
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171
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31
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28
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11
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10
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10
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10
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9
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8
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7
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6
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6
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Ben Slimane, Karim
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Journal of strategic marketing
997
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All
ECONIS (ZBW)
664
OLC EcoSci
333
Showing
21
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40
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997
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21
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
22
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
23
Triggers of aspirational consumption at the base of the Pyramid : a qualitative inquiry from Indian context
Srivastava, Abhinav
;
Mukherjee, Srabanti
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 154-184
Persistent link: https://www.econbiz.de/10014303179
Saved in:
24
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
25
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
26
Lobbying as a potent political marketing tool for product diversification : an examination of firm-government interaction
Anderson, Jeffrey E.
;
Lee, Ruby
;
Tofighi, Maryam
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 235-253
Persistent link: https://www.econbiz.de/10014303195
Saved in:
27
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
28
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
Saved in:
29
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
30
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
31
The contribution of managerial ability on customer satisfaction : an empirical investigation
Ngo, Thanh
;
Mai, Enping
;
Siguaw, Judy
;
Jory, Surendranath R.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 343-369
Persistent link: https://www.econbiz.de/10014303242
Saved in:
32
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
33
Alleviating inequity and promoting a moral economy through Fair Trade : how can reluctant consumers become part of the solution?
Popa Sârghie, Monica M.
;
Pracejus, John
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 403-420
Persistent link: https://www.econbiz.de/10014303311
Saved in:
34
Understanding social customer relationship management adoption : qualitative insights
Gamage, Thilini Chathurika
;
Gnanapala, Athula
;
Ashill, …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 421-445
Persistent link: https://www.econbiz.de/10014304450
Saved in:
35
Post-COVID reorientation of the Sharing economy in a hyperconnected world
Meenakshi, N.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 446-470
Persistent link: https://www.econbiz.de/10014304461
Saved in:
36
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
37
A revisit to the role of gender, age, subjective and objective knowledge in consumers’ attitudes towards organic food
Fatha, Latifa
;
Ayoubi, Rami
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 499-515
Persistent link: https://www.econbiz.de/10014304906
Saved in:
38
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
39
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
40
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
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