Miroslav, Karlíček; Peter, Drábik - In: Studia Commercialia Bratislavensia 5 (2012) 20, pp. 587-596
Marketing is a fundamental business function which is directly connected to the company’s long-term performance. However, the marketing function seems to be marginalized in many companies. The main reasons for the relatively low power of the marketing function within the private sector are...