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~subject:"Willingness to pay"
~person:"Müller, Holger"
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Willingness to pay
Consumer behaviour
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Zahlungsbereitschaftsanalyse
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Präferenztheorie
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Müller, Holger
Kroll, Eike B.
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Vogt, Bodo
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
-
2010
Persistent link: https://www.econbiz.de/10003941273
Saved in:
2
When judgments and preferences fail to conform : research on preference reversals for product purchases
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
-
2010
Persistent link: https://www.econbiz.de/10008906799
Saved in:
3
Violations of procedure invariance : the case of preference reversals in monadic and competitive product evaluations
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 406-412
Persistent link: https://www.econbiz.de/10009571286
Saved in:
4
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
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