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Kubowicz Malhotra, Claudia
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Malhotra, Arvind
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MIT sloan management review
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Searching for ideas from creative crowds : the role of examples in problem statements
Malhotra, Arvind
;
Kubowicz Malhotra, Claudia
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303789
Saved in:
2
How CEOs can leverage Twitter
Kubowicz Malhotra, Claudia
;
Malhotra, Arvind
- In:
MIT sloan management review
57
(
2015/2016
)
2
,
pp. 73-79
Persistent link: https://www.econbiz.de/10011416229
Saved in:
3
HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or...
Malhotra, Arvind
;
Kubowicz Malhotra, Claudia
;
See, Alan
- In:
MIT sloan management review
54
(
2013
)
2
,
pp. 18-22
Persistent link: https://www.econbiz.de/10010067813
Saved in:
4
MARKETING - How to Get Your Messages Retweeted - Many companies are trying to benefit from the power of Twitter. New research identifies factors that increase the odds that a compa...
Malhotra, Arvind
;
Kubowicz Malhotra, Claudia
;
See, Alan
- In:
MIT sloan management review
53
(
2012
)
2
,
pp. 61-69
Persistent link: https://www.econbiz.de/10009825953
Saved in:
5
Evaluating customer information breaches as service failures : an event study approach
Malhotra, Arvind
;
Kubowicz Malhotra, Claudia
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 44-59
Persistent link: https://www.econbiz.de/10008826887
Saved in:
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