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A qualitative insight into the personal factors impacting online impulse behavior
Kumar, Harish
;
Garg, Ruchi
;
Kumar, Payal
;
Chhikara, Ritu
- In:
Strategies and tools for managing connected consumers
,
(pp. 279-291)
.
2020
Persistent link: https://www.econbiz.de/10012106791
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