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~subject:"Co-creation"
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Ranjan, Kumar Rakesh
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Sugathan, Praveen
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Mulky, Avinash G.
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Read, Stuart
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1
An ecosystem perspective synthesis of co-creation research
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 79-96
Persistent link: https://www.econbiz.de/10013206390
Saved in:
2
Co-creating the tourism experience
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
- In:
Journal of business research : JBR
100
(
2019
),
pp. 207-217
Persistent link: https://www.econbiz.de/10012023796
Saved in:
3
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
4
Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
Saved in:
5
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of business research : JBR
78
(
2017
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011736218
Saved in:
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