Lashitew, Addisu A.; van Tulder, Rob - In: critical perspectives on international business 16 (2019) 1, pp. 100-115
Purpose: Multinational enterprises (MNEs) attempting to create social value in base of the pyramid (BoP) economies are encumbered by unique market and institutional barriers. To overcome these challenges, BoP scholars have advocated the strategy of using embeddedness as a replacement for...