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~isPartOf:"Journal of advertising research"
~language:"eng"
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Lii, Peirchyi
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Journal of advertising research
Journal of business economics and management
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Economic modelling
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Journal of international economics
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Technological forecasting & social change : an international journal
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China finance review international
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Discussion papers / Research Seminar in International Economics, University of Michigan, School of Public Policy - Department of Economics
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East Asian economic review
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The North American journal of economics and finance : a journal of financial economics studies
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The journal of corporate finance : contracting, governance and organization
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The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
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Tourism management : research, policies, practice
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Working Papers / Research Seminar in International Economics, University of Michigan
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Working Papers / School of Economics, Singapore Management University
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Applied economics letters
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Asian review of accounting
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British journal of management : BJM
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China economic review : an international journal
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Corporate reputation review : an international journal
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Discussion paper series / School of Economics, the University of Hong Kong / Economics & Finance Workshop
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Luck of the draw : creating Chines brand names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
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