Cheah, Isaac; Phau, Ian; Liang, Johan - In: Marketing Intelligence & Planning 33 (2015) 5, pp. 763-783
Purpose – The purpose of this paper is to identify the key antecedents of attitude towards electronic deals (e-deals) and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals....