VALCKE, Peggy; STEVENS, David; LIEVENS, Eva; WERKERS, Evi - In: Communications & Strategies 1 (2008) 71, pp. 103-120
In this article, we analyse how the European legislator is currently responding to some of the recent changes in the media and communications environment with the adoption of the Audiovisual Media Services Directive. What is the European approach to address the challenges brought about by the...