Wu, Pei-Ju; Lin, Liang-Tay; Huang, Chi-Chang - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 9, pp. 1943-1955
Purpose: High-quality cold-chain logistics are key to effectively managing the quality of temperature-sensitive foods. Hence, this study investigates the service quality of such logistics, using a real-life case of temperature-sensitive milk delivery. Design/methodology/approach: This study...