Liu, Jin-Tan; Hsieh, Chee-Ruey - In: Journal of Risk and Uncertainty 11 (1995) 2, pp. 139-57
This article uses survey data obtained from Taiwan to investigate consumer perceptions of smoking risks and the linkage of these perceptions to smoking behavior. In our analysis, two equations are estimated: (1) risk perception, and (2) smoking probability. The simultaneity problem in estimating...