Longo, Roberta; Baxter, Paul; Hall, Peter; Hewison, Jenny; … - In: PharmacoEconomics 32 (2014) 4, pp. 327-334
The arrival of personalized medicine in the clinic means that treatment decisions will increasingly rely on test results. The challenge of limited healthcare resources means that the dissemination of these technologies will be dependent on their value in relation to their cost, i.e., their cost...