Gaultier-Gaillard, Sophie; Louisot, Jean-Paul - In: The Geneva Papers on Risk and Insurance - Issues and … 31 (2006) 3, pp. 425-445
Reputation is an intangible asset that directly affects the market value of the firm. Although reputation evidences belief that the firm is on a sustainable course, it is built on the trust established with all stakeholders through past proper behaviour. It proves more resilient than one might...