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MIT sloan management review
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ECONIS (ZBW)
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Can friction improve your customers' experiences
Bertini, Marco
;
Aparicio, Diego
;
Aydinli, Aylin
- In:
MIT sloan management review
65
(
2024
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10014455528
Saved in:
2
The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
Saved in:
3
Online shoppers don't always care about faster delivery
Amorim, Pedro
;
DeHoratius, Nicole
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10012643319
Saved in:
4
How in-store tech will transform retail
Zu, Selena
;
Cohen, Maxime C.
;
Ray, Saibal
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10012643324
Saved in:
5
The brand advantage that will lure shoppers back to stores
Zhang, Jonathan Z.
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 91-94
Persistent link: https://www.econbiz.de/10012643339
Saved in:
6
The magic that makes customer experiences stick
Thomke, Stefan H.
- In:
MIT sloan management review
61
(
2019
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012107500
Saved in:
7
Which feature increase customer retention?
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Dev, Chekitan S.
- In:
MIT sloan management review
58
(
2017
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011628560
Saved in:
8
The power of consumer stories in digital marketing
Gosline, Renée Richardson
;
Lee, Jeffrey
;
Urban, Glen L.
- In:
MIT sloan management review
58
(
2017
)
4
,
pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
Saved in:
9
How customers view self-service technologies
Kimes, Sheryl E.
;
Collier, Joel E.
- In:
MIT sloan management review
57
(
2015/16
)
1
,
pp. 25-26
Persistent link: https://www.econbiz.de/10011373607
Saved in:
10
What unhappy customers want
Grainer, Marc
;
Noble, Charles H.
;
Bitner, Mary Jo
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 31-35
Persistent link: https://www.econbiz.de/10010354235
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