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~isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
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Extending lead-user theory to online brand communities : the case of the community Ducati
Marchi, Gianluca
;
Giachetti, Claudio
;
Gennaro, Pamela de
- In:
Technovation : the international journal of …
31
(
2011
)
8
,
pp. 350-361
Persistent link: https://www.econbiz.de/10009303975
Saved in:
2
Extending lead-user theory to online brand communities: The case of the community Ducati
Marchi, Gianluca
;
Giachetti, Claudio
;
de Gennaro, Pamela
- In:
Technovation : the international journal of …
31
(
2011
)
8
,
pp. 350-362
Persistent link: https://www.econbiz.de/10009171648
Saved in:
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