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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Brand management
209
Markenführung
209
Brand image
112
Markenimage
112
Consumer behaviour
88
Konsumentenverhalten
88
B-to-B-Marketing
65
Brand
65
Business-to-business marketing
65
Markenartikel
65
Beziehungsmarketing
54
Relationship marketing
54
Lieferantenmanagement
48
Supplier relationship management
48
Social Web
27
Social web
27
Internet marketing
26
Online-Marketing
26
Marketing management
22
Marketingmanagement
22
Corporate reputation
17
Firmenimage
17
Emerging economies
14
Schwellenländer
14
Brand architecture
13
Brand loyalty
12
Firm performance
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Markenarchitektur
12
Unternehmenserfolg
12
Advertising effects
11
Customer integration
11
Kundenintegration
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Social media
11
Werbewirkung
11
B2B branding
10
Brand equity
10
Branding
10
Corporate Social Responsibility
10
Corporate social responsibility
10
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209
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209
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Phau, Ian
4
Singh, Jaywant
4
Bang, Nguyen
3
Casidy, Riza
3
Ewing, Michael
3
Iglesias, Oriol
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Melewar, T. C.
3
Merrilees, Bill
3
Nyadzayo, Munyaradzi W.
3
Brown, Brian P.
2
Gabrielsson, Mika
2
Guercini, Simone
2
Gurău, Călin
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iyer, Pramod
2
Kalafatis, Stavros P.
2
Khan, Huda
2
Kumar, Vikas
2
Lim, Ming
2
Marquardt, Adam J.
2
Mohan, Mayoor
2
O'Cass, Aron
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Sharma, Piyush
2
Weerawardena, Jay
2
Woodside, Arch G.
2
Yan, Ruiliang
2
Abdullah, Zulhamri
1
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
583
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Journal of global marketing
56
Cogent business & management
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
209
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
8
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
9
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
10
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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