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~isPartOf:"The journal of consumer marketing"
~subject:"Brand evaluation"
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Brand evaluation
Brand management
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Consumer behaviour
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Brand image
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Markenimage
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Brand
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Markenartikel
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Werbewirkung
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Personality psychology
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Persönlichkeitspsychologie
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Corneille, Olivier
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Herrmann, Jean-Luc
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Kacha, Mathieu
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Karremans, Johan C.
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Veloutsou, Cleopatra
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The journal of consumer marketing
The journal of product & brand management
11
Journal of business research : JBR
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European journal of marketing : EJM
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International marketing review
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Journal of the Academy of Marketing Science
2
International journal of hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
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2
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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