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Search: "Marketing : ZFP"
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Marketing : ZFP ; journal of research and management
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1
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach
Rancati, Gaia
;
Bartolotta, Sabrina
;
Mauri, Maurizio
; …
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 3-19
Persistent link: https://www.econbiz.de/10014632883
Saved in:
2
Understanding the influence of chatbot human-likeness on user satisfaction in erroneous customer-chatbot interactions
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Matla, Natalie
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 20-31
Persistent link: https://www.econbiz.de/10014632887
Saved in:
3
The color of togetherness : a theoretical contribution to the research on color effects
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10014632898
Saved in:
4
Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives
Klopfer, Lisa-Marie
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014634758
Saved in:
5
The role of self-determination theory in explaining patients' motivation to continue using telemedicine in a post-pandemic world
Ries, Teresa
;
Baier, Daniel
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10014634762
Saved in:
6
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.
;
Gerke, Michael
;
Krafft, Manfred
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10014634755
Saved in:
7
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
8
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging
Gröppel-Klein, Andrea
;
Kirsch, Kenya-Maria
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
Saved in:
9
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
10
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
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