//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Marketing letters : a journal of research in marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
70
Markenführung
70
Brand image
61
Markenimage
61
Advertising effects
60
Werbewirkung
60
Beziehungsmarketing
52
Relationship marketing
52
Theorie
51
Theory
51
Market research
45
Marktforschung
45
Brand
42
Markenartikel
42
Experiment
37
Marketing management
37
Marketingmanagement
37
USA
37
United States
37
Advertising
35
Emotion
34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
Preismanagement
27
Pricing strategy
27
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Distribution channel
21
Sales promotion
21
Vertriebsweg
21
Willingness to pay
21
more ...
less ...
Online availability
All
Undetermined
312
Free
35
Type of publication
All
Article
682
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
674
Aufsatz in Zeitschrift
674
Conference paper
21
Konferenzbeitrag
21
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Conference proceedings
3
Konferenzschrift
3
more ...
less ...
Language
All
English
682
Undetermined
8
Author
All
Kahn, Barbara E.
11
Lehmann, Donald R.
11
Winer, Russell S.
9
Galak, Jeff
8
Labroo, Aparna A.
7
Bradlow, Eric T.
6
Breugelmans, Els
6
Jap, Sandy D.
6
Mizik, Natalie
6
Schmitt, Bernd
6
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Blanchard, Simon J.
5
Dellaert, Benedict G. C.
5
Eisend, Martin
5
Kim, Jungkeun
5
Klink, Richard R.
5
Völckner, Franziska
5
Ben-Akiva, Moshe Emanuel
4
Golder, Peter N.
4
Gunasti, Kunter
4
Mazursky, David
4
Paas, Leonard J.
4
Popkowski Leszczyc, Peter T. L.
4
Roschk, Holger
4
Steinhart, Yael
4
Verhoef, Peter C.
4
Ye, Jun
4
Allenby, Greg M.
3
Bagozzi, Richard P.
3
Bearden, William O.
3
Bechara, Antoine
3
Bell, David R.
3
Biswas, Abhijit
3
Böckenholt, Ulf
3
Calantone, Roger J.
3
Carmon, Ziv
3
Chen, Ying-Ju
3
Dawes, John
3
DeSarbo, Wayne
3
more ...
less ...
Institution
All
Triennial Invitational Choice Symposium <11., 2019, Cambridge, Md.>
1
Triennial Invitational Choice Symposium <8, 2010, Key Largo, Fla.>
1
Triennial Invitational Choice Symposium <9, 2013, Rotterdam>
1
Published in...
All
Marketing letters : a journal of research in marketing
690
Source
All
ECONIS (ZBW)
682
OLC EcoSci
8
Showing
1
-
20
of
690
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Personalized subject lines in email marketing
Defau, Laurens
;
Zauner, Alexander
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 727-733
Persistent link: https://www.econbiz.de/10014458470
Saved in:
3
How expressing one's likes and dislikes affects enjoyment : a replication
Wittich, Julia Sophia
;
Landwehr, Jan Rüdiger
;
Wentzel, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 343-349
Persistent link: https://www.econbiz.de/10014333986
Saved in:
4
"Dark patterns" in online services : a motivating study and agenda for future research
Runge, Julian
;
Wentzel, Daniel
;
Huh, Ji Young
;
Chaney, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 155-160
Persistent link: https://www.econbiz.de/10014266079
Saved in:
5
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
6
An investigation of the impact of Black male and female actors on US movies' box-office across countries
Giannetti, Verdiana
;
Chen, Jieke
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10014333930
Saved in:
7
Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
8
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
9
What reviews foretell about opening weekend box office revenue : the harbinger of failure effect in the movie industry
Loupos, Pantelis
;
Peng, Yvette
;
Li, Sute
;
Hao, Hao
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 513-534
Persistent link: https://www.econbiz.de/10014334087
Saved in:
10
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
11
Money for nothing : the impact of compensation on customers' bad-mouthing in service recovery encounters
Arsenovic, Jasenko
;
Edvardsson, Bo
;
Otterbring, Tobias
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10014265992
Saved in:
12
"No, thanks" : how do requests for feedback affect the consumption behavior of non-compliers?
Perez, Dikla
;
Oestreicher-Singer, Gal
;
Zalmanson, Lior
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10014265999
Saved in:
13
Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 163-169
Persistent link: https://www.econbiz.de/10013184294
Saved in:
14
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
15
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
16
Narrative information on secondhand products in e-commerce
Xu, Jian
;
Li, Zhe
;
Wang, Xuequn
;
Xia, Chunyu
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 625-644
Persistent link: https://www.econbiz.de/10013454712
Saved in:
17
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
18
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
19
Crypto-marketing : how non-fungible tokens (NFTs) challenge traditional marketing
Hofstetter, Reto
;
Bellis, Emanuel de
;
Brandes, Leif
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 705-711
Persistent link: https://www.econbiz.de/10013454717
Saved in:
20
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->