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Chen, Ying-Ju
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Chiummo, Gabriel
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Danthurebandara, Vishva Manohara
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Eisend, Martin
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Marketing letters : a journal of research in marketing
8
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OLC EcoSci
ECONIS (ZBW)
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1
Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin
;
Stokburger-Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010161512
Saved in:
2
The nature of an apology: An experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10010161518
Saved in:
3
The process by which product availability triggers purchase
Steinhart, Yael
;
Mazursky, David
;
Kamins, Michael A.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10010161513
Saved in:
4
Sales contests versus quotas with imbalanced territories
Syam, Niladri B.
;
Hess, James D.
;
Yang, Ying
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010161514
Saved in:
5
Integrated mixed logit and latent variable models
Danthurebandara, Vishva Manohara
;
Vandebroek, Martina
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 245-259
Persistent link: https://www.econbiz.de/10010161515
Saved in:
6
Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10010161516
Saved in:
7
The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences
Hsiao, Lu
;
Chen, Ying-Ju
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010161517
Saved in:
8
1 + 1 does not always equal value creation: The case of YouTube
Kuppelwieser, Volker G.
;
Simpson, Merlin C.
;
Chiummo, …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 311-321
Persistent link: https://www.econbiz.de/10010161519
Saved in:
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