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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
292
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292
Brand management
70
Markenführung
70
Brand image
61
Markenimage
61
Advertising effects
60
Werbewirkung
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52
Relationship marketing
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Theorie
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Theory
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45
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Markenartikel
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Marketing management
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Marketingmanagement
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USA
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United States
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Advertising
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Emotion
34
Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Preismanagement
27
Pricing strategy
27
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
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Produktentwicklung
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Allenby, Greg M.
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Bradlow, Eric T.
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Haruvy, Ernan
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Lynch, John G.
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Soman, Dilip
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Adamowicz, Wiktor
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Aguirregabiria, Victor
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Albuquerque, Paulo
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Bajari, Pat
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Bao, Yongchuan
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Bechara, Antoine
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Ben-Akiva, Moshe Emanuel
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Berger, Jonah
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Bodapati, Anand
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Bollinger, Bryan
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Bradlow, Eric
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Breiter, Hans
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Bronnenberg, Bart J.
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Böckenholt, Ulf
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Chandukala, Sandeep R.
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Chandy, Rajesh K.
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Marketing letters : a journal of research in marketing
45
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ECONIS (ZBW)
45
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1
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
2
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
3
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
4
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
5
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
6
How can machine learning aid behavioral marketing research?
Hagen, Linda
;
Uetake, Kosuke
;
Yang, Nathan
;
Bollinger, Bryan
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 361-370
Persistent link: https://www.econbiz.de/10012417690
Saved in:
7
A method for evaluating and selecting field experiment locations
Trafimow, David
;
Leonhardt, James M.
;
Niculescu, Mihai
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
Saved in:
8
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
9
Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils
;
Eggers, Felix
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
Saved in:
10
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
11
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
12
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
13
Network-based market knowledge and product innovativeness
Bao, Yongchuan
;
Sheng, Shibin
;
Zhou, Kevin Zheng
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 309-324
Persistent link: https://www.econbiz.de/10009530702
Saved in:
14
A threshold model for respondent heterogeneity
Chandukala, Sandeep R.
;
Long-Tolbert, Sylvia
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009160250
Saved in:
15
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
16
Business strategy, marketing organization culture, and performance
Slater, Stanley F.
;
Olson, Eric M.
;
Finnegan, Carol
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009305527
Saved in:
17
The impact of the amount of available information on decision delay : the role of common features
Nagpal, Anish
;
Khare, Adwait
;
Ghosh Chowdhury, Tilottama
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10010217765
Saved in:
18
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
19
Does new product growth accelerate across technology generations?
Stremersch, Stefan
;
Muller, Eitan
;
Peres, Renana
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
Saved in:
20
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
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