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Triennial Invitational Choice Symposium <11., 2019, Cambridge, Md.>
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Marketing letters : a journal of research in marketing
690
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682
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Personalized subject lines in email marketing
Defau, Laurens
;
Zauner, Alexander
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 727-733
Persistent link: https://www.econbiz.de/10014458470
Saved in:
3
How expressing one's likes and dislikes affects enjoyment : a replication
Wittich, Julia Sophia
;
Landwehr, Jan Rüdiger
;
Wentzel, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 343-349
Persistent link: https://www.econbiz.de/10014333986
Saved in:
4
"Dark patterns" in online services : a motivating study and agenda for future research
Runge, Julian
;
Wentzel, Daniel
;
Huh, Ji Young
;
Chaney, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 155-160
Persistent link: https://www.econbiz.de/10014266079
Saved in:
5
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
6
An investigation of the impact of Black male and female actors on US movies' box-office across countries
Giannetti, Verdiana
;
Chen, Jieke
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10014333930
Saved in:
7
Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
8
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
9
What reviews foretell about opening weekend box office revenue : the harbinger of failure effect in the movie industry
Loupos, Pantelis
;
Peng, Yvette
;
Li, Sute
;
Hao, Hao
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 513-534
Persistent link: https://www.econbiz.de/10014334087
Saved in:
10
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
11
Money for nothing : the impact of compensation on customers' bad-mouthing in service recovery encounters
Arsenovic, Jasenko
;
Edvardsson, Bo
;
Otterbring, Tobias
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10014265992
Saved in:
12
"No, thanks" : how do requests for feedback affect the consumption behavior of non-compliers?
Perez, Dikla
;
Oestreicher-Singer, Gal
;
Zalmanson, Lior
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10014265999
Saved in:
13
Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 163-169
Persistent link: https://www.econbiz.de/10013184294
Saved in:
14
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
15
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
16
Narrative information on secondhand products in e-commerce
Xu, Jian
;
Li, Zhe
;
Wang, Xuequn
;
Xia, Chunyu
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 625-644
Persistent link: https://www.econbiz.de/10013454712
Saved in:
17
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
18
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
19
Crypto-marketing : how non-fungible tokens (NFTs) challenge traditional marketing
Hofstetter, Reto
;
Bellis, Emanuel de
;
Brandes, Leif
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 705-711
Persistent link: https://www.econbiz.de/10013454717
Saved in:
20
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
21
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
22
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
23
Virtual currencies : different schemes and research opportunities
Scheidegger, Gianluca
;
Raghubir, Priya
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 351-360
Persistent link: https://www.econbiz.de/10013273060
Saved in:
24
The effect of unavailable donation opportunities on donation choice
Morvinski, Coby
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10013184258
Saved in:
25
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
26
The impact of lay beliefs about AI on adoption of algorithmic advice
Walter, Benjamin von
;
Kremmel, Dietmar
;
Jäger, Bruno
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 143-155
Persistent link: https://www.econbiz.de/10013184280
Saved in:
27
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
28
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
29
Adoption patterns over time : a replication
Appel, Gil
;
Muller, Eitan
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
Saved in:
30
A construal-level approach to hedonic and utilitarian shopping orientation
Scarpi, Daniele
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 261-271
Persistent link: https://www.econbiz.de/10012548492
Saved in:
31
Gender diversity in academic publishing : comment on Galak and Kahn (2021)
Keller, Wiebke
;
Müller, Franziska
;
Stromberg, Malik
; …
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 325-336
Persistent link: https://www.econbiz.de/10012658885
Saved in:
32
Commentary on "2019 Academic Marketing Climate Survey : motivation, results and recommendations"
Deighton, John
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10012658886
Saved in:
33
The cloud and its silver lining : negative and positive spillovers from automotive recalls
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10012793417
Saved in:
34
Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
Saved in:
35
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
36
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
37
Understanding non-fungible tokens (NFTs) : insights on consumption practices and a research agenda
Alkhudary, Rami
;
Belvaux, Bertrand
;
Guibert, Nathalie
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 321-336
Persistent link: https://www.econbiz.de/10014333967
Saved in:
38
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
39
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
Saved in:
40
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
41
The impact of commodity taxation on product variety : a multi-category investigation
Hong, Sungtak
;
Misra, Kanishka
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 591-604
Persistent link: https://www.econbiz.de/10014457868
Saved in:
42
Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter
;
Chen, Haipeng
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
Saved in:
43
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
44
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
45
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
46
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
47
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
48
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
49
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
50
The role of presentation order in consumer choice : the abrupt disparity effect
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
;
Aksoy, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014333927
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