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~subject:"Bundling strategy"
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Bundling strategy
Consumer behaviour
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Markenführung
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Marketingmanagement
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Competitive strategy
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Customer value
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Kundenwert
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Produktmanagement
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Wettbewerbsstrategie
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Advertising planning
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B-to-B-Marketing
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Business network
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Customer satisfaction
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Dienstleistungsqualität
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Leistungsbündel
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Lusch, Robert F.
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Mathieu, Valérie
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Vargo, Stephen L.
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Service strategies within the manufacturing sector : benefits, costs and partnership
Mathieu, Valérie
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2009
Persistent link: https://www.econbiz.de/10003836303
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
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Lusch, Robert F.
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2009
Persistent link: https://www.econbiz.de/10003836309
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