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~subject:"Bundling strategy"
~subject:"Vertriebsweg"
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Bundling strategy
Vertriebsweg
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
6
Pricing strategy
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Distribution channel
4
Markenimage
4
Beziehungsmarketing
3
Competitive strategy
3
Customer value
3
Innovation
3
Kundenwert
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Wettbewerbsstrategie
3
Advertising planning
2
B-to-B-Marketing
2
Business network
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Business-to-business marketing
2
Customer satisfaction
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Dienstleistungsqualität
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Erfolgsfaktor
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Kundenzufriedenheit
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Leistungsbündel
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Management
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Market research
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Marketing
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Marketing theory
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Marketingtheorie
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Marktforschung
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Meta-Analyse
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Meta-analysis
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Product quality
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Barber, Clifford S.
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Frazier, Gary L.
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Guinan, Patricia J.
1
Johnson, Jean L.
1
Lusch, Robert F.
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Mathieu, Valérie
1
Parise, Salvatore
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Tietje, Brian C.
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Vargo, Stephen L.
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Weinberg, Bruce D.
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Marketing-mix strategies - distribution strategy and pricing strategy
4
Marketing-mix strategies - product strategy and promotion strategy
2
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ECONIS (ZBW)
6
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Service strategies within the manufacturing sector : benefits, costs and partnership
Mathieu, Valérie
-
2009
Persistent link: https://www.econbiz.de/10003836303
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2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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3
Organizing and managing channels of distribution
Frazier, Gary L.
-
2009
Persistent link: https://www.econbiz.de/10003836378
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4
Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Johnson, Jean L.
-
2009
Persistent link: https://www.econbiz.de/10003836382
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5
Multichannel marketing : mindset and program development
Weinberg, Bruce D.
;
Parise, Salvatore
;
Guinan, Patricia J.
-
2009
Persistent link: https://www.econbiz.de/10003836423
Saved in:
6
A distribution services appraoch for developing effective competitive strategies against "big box" retailers
Barber, Clifford S.
;
Tietje, Brian C.
-
2009
Persistent link: https://www.econbiz.de/10003836430
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