//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Marketing-mix strategies"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
6
Pricing strategy
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Distribution channel
4
Markenimage
4
Vertriebsweg
4
Beziehungsmarketing
3
Competitive strategy
3
Customer value
3
Innovation
3
Kundenwert
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Wettbewerbsstrategie
3
Advertising planning
2
B-to-B-Marketing
2
Bundling strategy
2
Business network
2
Business-to-business marketing
2
Customer satisfaction
2
Dienstleistungsqualität
2
Erfolgsfaktor
2
Kundenzufriedenheit
2
Leistungsbündel
2
Management
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Meta-Analyse
2
Meta-analysis
2
Product quality
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Reprint
2
Language
All
English
2
Author
All
Hofmann, Julian
1
Monroe, Kent B.
1
Völckner, Franziska
1
Published in...
All
Marketing-mix strategies - distribution strategy and pricing strategy
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
2
The price-perceived quality relationship : a meta-analytic review and assessment of its determinants
Völckner, Franziska
;
Hofmann, Julian
-
2009
Persistent link: https://www.econbiz.de/10003836576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->