Ju, Xingting; Chocarro, Raquel; Martín Martín, Oscar - In: Baltic Journal of Management 16 (2021) 5, pp. 745-764
Purpose: The purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. Design/methodology/approach: The authors conducted a systematic review following...