//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Matysiewicz, Justyna"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Brand management
1
Brand storytelling
1
Consumer behaviour
1
Experiment
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Narrative Methode
1
Narrative method
1
archetypes
1
consumer brand perceptions
1
consumer value
1
experimental study
1
narrative transportation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ganassali, Stéphane
1
Matysiewicz, Justyna
1
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
Review of business : interdisciplinary journal on risk and society
5
Equilibrium
2
EuroMed journal of business
2
International journal of networking and virtual organisations : IJNVO
2
Journal of economics & management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Handbook
1
Journal of Consumer Marketing
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
Qualitative Market Research: An International Journal
1
Scientific Publication
1
Scientific Publication / [University of Economics in Katowice]
1
Scientific Work
1
Scientific publication
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Echoing the golden legends : storytelling archetypes and their impact on brand perceived value
Ganassali, Stéphane
;
Matysiewicz, Justyna
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 437-463
Persistent link: https://www.econbiz.de/10012515279
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->