//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Muralidharan, Sidharth"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
Konsumentenverhalten
9
Environmental consciousness
7
India
7
Indien
7
Umweltbewusstsein
7
Gewalt
6
Violence
6
Advertising
5
Werbung
5
Green marketing
4
Religion
4
Öko-Marketing
4
Advertising effects
3
Domestic violence
3
Emotion
3
Sustainable product
3
USA
3
United States
3
Werbewirkung
3
bystander intervention
3
domestic violence
3
public service announcements
3
Öko-Produkt
3
Bystander intervention
2
Consumer socialization
2
Coronavirus
2
Internet marketing
2
Online-Marketing
2
advertising
2
culture
2
environmental concern
2
green advertising
2
priming
2
religion
2
religiosity
2
spirituality
2
Age group
1
Altersgruppe
1
Brand image
1
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
20
Author
All
Muralidharan, Sidharth
20
La Ferle, Carrie
7
Kim, Eunjin
3
Pookulangara, Sanjukta
3
Xue, Fei
3
Roth-Cohen, Osnat
2
Sheehan, Kim Bartel
2
Heo, Jun
1
Lee, Arturo
1
Miller, Jessica
1
Rejón-Guardia, Francisco
1
Sahadev, Sunil
1
Singh, Pallavi
1
Sung, Yongjun
1
Xie, Quan
1
Yoon, Hye Jin
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of advertising
2
Journal of advertising research
2
International Journal of Consumer Studies
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of international consumer marketing
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Other ZBW resources
1
Showing
1
-
20
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
It's a comparison game! : the roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
Xie, Quan
;
Muralidharan, Sidharth
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10014521312
Saved in:
3
Mediating roles of karma and self-enhancement in the effect of religious and spiritual primes on bystanders' reporting intention
Muralidharan, Sidharth
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 189-201
Persistent link: https://www.econbiz.de/10014246608
Saved in:
4
Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic vi...
Muralidharan, Sidharth
;
La Ferle, Carrie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
Saved in:
5
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
6
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the...
Muralidharan, Sidharth
;
Pookulangara, Sanjukta
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
Saved in:
7
Exploring the differential effects of religious and spiritual cues in online advertising : a study of U.S. Christians and the nonreligious during COVID-19
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Roth-Cohen, Osnat
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 95-106
Persistent link: https://www.econbiz.de/10013362256
Saved in:
8
The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin
;
Muralidharan, Sidharth
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
Saved in:
9
"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
Saved in:
10
Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
Saved in:
11
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
12
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
Saved in:
13
Studying the impact of religious symbols on domestic violence prevention in India : applying the theory of reasoned action to bystanders' reporting intentions
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011882040
Saved in:
14
The role of guilt in influencing sustainable pro-environmental behaviors among shoppers : differences in response by gender to messaging about England's plastic-bag levy
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10011929130
Saved in:
15
Religious symbolism in the digital realm: A social advertising approach to motivate bystanders to aid victims of cyberbullying
Muralidharan, Sidharth
;
La Ferle, Carrie
- In:
International Journal of Consumer Studies
42
(
2018
)
6
,
pp. 804-812
Persistent link: https://www.econbiz.de/10012090712
Saved in:
16
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
17
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
18
Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth
;
Rejón-Guardia, Francisco
;
Xue, Fei
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
Saved in:
19
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
Saved in:
20
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->