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The journal of business : B
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Consumers' extent of evaluation in brand choice
Murthi, B. P. S.
;
Srinivasan, Kannan
- In:
The journal of business : B
72
(
1999
)
2
,
pp. 229-256
Persistent link: https://www.econbiz.de/10001364035
Saved in:
2
Consumers' Extent of Evaluation in Brand Choice
Murthi, B.P.S.
;
Srinivasan, Kannan
- In:
The journal of business : B
72
(
1999
)
2
,
pp. 229-256
Persistent link: https://www.econbiz.de/10007342031
Saved in:
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