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Search: "Murthi, B. P. S."
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Murthi, B.P.S.
14
Srinivasan, Kannan
3
Murthi, B P S
2
Rao, Ram C.
2
Rasheed, Abdul A
2
Steffes, Erin
2
Steffes, Erin M
2
Arjunji, Ramesh V.
1
Bakhtiari, Ali
1
Bass, Frank M.
1
Bruce, Norris
1
Choi, Y.K.
1
Choi, Yoon K.
1
Desai, P.
1
Desai, Preyas S.
1
Goll, Irene
1
Haruvy, Ernan
1
Ismail, Kiran
1
Kalra, Ajay
1
Kalyanaram, Gurumurthy
1
Majumdar, Sumit
1
Murthi, B. P. S.
1
Rao, Ram C
1
Richard, Orlando C.
1
Sarkar, Sumit
1
Singh, Shweta
1
Zhang, He
1
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European journal of operational research : EJOR
2
Journal of financial services marketing : JFSM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business finance & accounting : JBFA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Review of marketing science
1
Strategic management journal
1
The journal of business : B
1
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OLC EcoSci
ECONIS (ZBW)
26
RePEc
11
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1
An Empirical Analysis of Strategic Groups in the Airline Industry using Latent Class Regressions
Murthi, B.P.S.
;
Rasheed, Abdul A
;
Goll, Irene
- In:
Managerial and decision economics : MDE ; the …
34
(
2013
)
2
,
pp. 59-73
Persistent link: https://www.econbiz.de/10010082437
Saved in:
2
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching
Bakhtiari, Ali
;
Murthi, B.P.S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10010109602
Saved in:
3
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
Singh, Shweta
;
Murthi, B.P.S.
;
Steffes, Erin
- In:
European journal of operational research : EJOR
224
(
2013
)
2
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010053803
Saved in:
4
Price Awareness and Consumers’ Use of Deals in Brand Choice
Murthi, B.P.S.
;
Rao, Ram C.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10009830510
Saved in:
5
What price loyalty? A fresh look at loyalty programs in the credit card industry
Murthi, B P S
;
Steffes, Erin M
;
Rasheed, Abdul A
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10009029253
Saved in:
6
Why are some modes of acquisition more profitable? A study of the credit card industry
Steffes, Erin M
;
Murthi, B P S
;
Rao, Ram C
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
2
,
pp. 90-101
Persistent link: https://www.econbiz.de/10009256434
Saved in:
7
When Old Is Gold: The Role of Business Longevity in Risky Situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B.P.S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008171123
Saved in:
8
The effect of variability in price on consumer brand choice
Murthi, B. P. S.
;
Haruvy, Ernan
;
Zhang, He
- In:
Review of marketing science
5
(
2007
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009932587
Saved in:
9
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
Bass, Frank M.
;
Bruce, Norris
;
Majumdar, Sumit
;
Murthi, …
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10007722122
Saved in:
10
The impact of racial diversity on intermediate and long-term performance: The moderating role of environmental context
Richard, Orlando C.
;
Murthi, B.P.S.
;
Ismail, Kiran
- In:
Strategic management journal
28
(
2007
)
12
,
pp. 1213-1234
Persistent link: https://www.econbiz.de/10007870518
Saved in:
11
The Role of the Management Sciences in Research on Personalization
Murthi, B.P.S.
;
Sarkar, Sumit
- In:
Management science : journal of the Institute for …
49
(
2003
)
10
,
pp. 1344-1362
Persistent link: https://www.econbiz.de/10006083216
Saved in:
12
Relative Performance Evaluation of Mutual Funds: A Non-Parametric Approach
Choi, Yoon K.
;
Murthi, B.P.S.
- In:
Journal of business finance & accounting : JBFA
28
(
2001
)
7-8
,
pp. 853-876
Persistent link: https://www.econbiz.de/10006977204
Saved in:
13
Consumers' Extent of Evaluation in Brand Choice
Murthi, B.P.S.
;
Srinivasan, Kannan
- In:
The journal of business : B
72
(
1999
)
2
,
pp. 229-256
Persistent link: https://www.econbiz.de/10007342031
Saved in:
14
Performance of the integrated random coefficients covariance probit model: Implications for brand choice
Murthi, B.P.S.
;
Srinivasan, Kannan
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10006200312
Saved in:
15
Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach
Murthi, B.P.S.
;
Choi, Y.K.
;
Desai, P.
- In:
European journal of operational research : EJOR
98
(
1997
)
2
,
pp. 408-418
Persistent link: https://www.econbiz.de/10006674407
Saved in:
16
Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages
Murthi, B.P.S.
;
Srinivasan, Kannan
;
Kalyanaram, Gurumurthy
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 329-336
Persistent link: https://www.econbiz.de/10006679190
Saved in:
17
Game Theory and Empirical Generalizations Concerning Competitive Promotions
Rao, Ram C.
;
Arjunji, Ramesh V.
;
Murthi, B.P.S.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G89
Persistent link: https://www.econbiz.de/10006936052
Saved in:
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