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The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
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