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~subject:"Viral marketing"
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Viral marketing
Internet marketing
57
Online-Marketing
57
Social Web
44
Social web
44
Social media
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Markenführung
15
Beziehungsmarketing
13
Relationship marketing
13
Virales Marketing
10
Social network
7
Soziales Netzwerk
7
Brand
6
Brand image
6
E-commerce
6
Electronic Commerce
6
Facebook
6
Markenimage
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Branding
5
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5
Marketing management
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Marketingmanagement
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4
Advertising effects
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4
Influencer marketing
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Marketing
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Bruning, Patrick F.
2
Lin, Hsin-Chen
2
Swarna, Hepsi
2
Breazeale, Michael
1
Cravens, Karen S.
1
Cristóvão Veríssimo, José Manuel
1
Esmark Jones, Carol L.
1
Haenlein, Michael
1
Jewell, Robert D.
1
Kaplan, Andreas M.
1
Karahanna, Elena
1
Lin, Tom M. Y.
1
Liu, Qianqian
1
Luarn, Pin
1
Mangold, W. Glynn
1
Oliver, Elizabeth Goad
1
Perryman, Alexa A.
1
Shih, Chao-ching
1
Smith, Katherine Taken
1
Spaid, Brian I.
1
Stevens, Jennifer L.
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Tiago, Maria Teresa Borges
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Wang, Yiru
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Zamudio, César
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Business horizons
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
27
Information systems research : ISR
26
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
SpringerLink / Bücher
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Cogent business & management
8
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
3
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
4
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
5
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
Saved in:
6
Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Cravens, Karen S.
;
Oliver, Elizabeth Goad
;
Perryman, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 691-693
Persistent link: https://www.econbiz.de/10010433312
Saved in:
7
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
8
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
9
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
10
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
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