Ma, Kara Xiaohui; Mather, Damien William; Ott, Dana L.; … - In: International Journal of Retail & Distribution Management 50 (2021) 2, pp. 206-228
Purpose: The purpose of this study is to investigate consumers' post–purchase experience when buying fresh food online. It examines the key dimensions of post–purchase online customer experience (post–purchase OCE) that impact customer satisfaction and repurchase intention. It also...