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Ozuem, Wilson
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Prasad, Jason
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Borrelli, Michael
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Lancaster, Geoffrey
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Computer-mediated marketing strategies : social media and online brand communities
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Journal of strategic marketing
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
2
Leveraging the co-evolution of offline and online video games : an empirical study
Ozuem, Wilson
;
Borrelli, Michael
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011742922
Saved in:
3
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
4
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
5
Consumer attitudes toward online video game purchases
Ozuem, Wilson
;
Borrelli, Michael
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 83-112)
.
2015
Persistent link: https://www.econbiz.de/10010481708
Saved in:
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