Nalley, Lawton Lanier; Hudson, Darren; Parkhurst, Gregory M. - In: Journal of Food Distribution Research 37 (2006) 03
We used a controlled, uniform 5th-price auction to elicit values for sweet potatoes—both when location is known and unknown, and before and after tasting and providing health information. Significant differences were found between pre- and post-consumption valuations and also found that...