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Sunk cost fallacy in driving the world's costliest cars
Ho, Teck-Hua
;
Png, Ivan
;
Reza, Sadat
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1761-1778
Persistent link: https://www.econbiz.de/10011855735
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2
Buyer shopping costs and retail pricing : an indirect empirical test
Lee, Sang-Yong Tom
;
Png, Ivan
- In:
Review of marketing science
2
(
2004
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003888166
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