//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Pokrywczynski, James"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Copyright infringement
1
Digital music
1
Digitale Musik
1
Event marketing
1
Event-Marketing
1
Netherlands
1
Niederlande
1
Social Marketing
1
Social marketing
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportveranstaltung
1
Students
1
Studierende
1
USA
1
United States
1
Urheberrechtsverletzung
1
congruence
1
elaboration likelihood model
1
event marketing
1
event sponsorship
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pokrywczynski, James
2
Brinker, David L.
1
Sheehan, Brian
1
Tsao, James
1
Published in...
All
Journal of advertising research
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
2
Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->