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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
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Journal of business research : JBR
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Marketing intelligence & planning
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Journal of nonprofit & public sector marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of public sector management : IJPSM
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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New directions in international advertising research
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Enhancing knowledge development in marketing ; Vol. 21
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International journal of advertising : the quarterly review of marketing communications
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
2
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
3
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
Polonsky, Michael Jay
;
Vocino, Andrea
;
Grau, Stacy Landreth
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 238-263
Persistent link: https://www.econbiz.de/10009545991
Saved in:
4
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
Polonsky, Michael Jay
;
Vocino, Andrea
;
Grau, Stacy Landreth
- In:
Journal of marketing management : MM
28
(
2012
)
3
,
pp. 238-264
Persistent link: https://www.econbiz.de/10009845508
Saved in:
5
Where are we Going? Perceptions of U.S. Marketing Academics
Polonsky, Michael Jay
;
Mankelow, Gary
- In:
Journal of marketing management : MM
16
(
2000
)
7
,
pp. 717-744
Persistent link: https://www.econbiz.de/10006981652
Saved in:
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