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~person:"Huber, Johannes"
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Huber, Johannes
Probst, Florian
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More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth
Banz, Marion
;
Grosswiele, Laura
;
Huber, Johannes
; …
- In:
Journal of decision systems
25
(
2016
)
3
,
pp. 193-213
Persistent link: https://www.econbiz.de/10011617914
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