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~subject:"Anreizregulierung"
~subject:"Virales Marketing"
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Anreizregulierung
Virales Marketing
Social Web
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Soziales Netzwerk
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Investitionsentscheidung
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Customer lifetime value-based sales force control
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Probst, Florian
3
Grosswiele, Laura
2
Banz, Marion
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Heidemann, Julia
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Huber, Johannes
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Kaiser, Marcus
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Journal of decision systems
1
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
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More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth
Banz, Marion
;
Grosswiele, Laura
;
Huber, Johannes
; …
- In:
Journal of decision systems
25
(
2016
)
3
,
pp. 193-213
Persistent link: https://www.econbiz.de/10011617914
Saved in:
2
Who will lead and who will follow : Identifikation einflussreicher Nutzer in Online Social Networks ; eine kritische Literaturanalyse und zukünftige Forschungsfelder
Probst, Florian
;
Grosswiele, Laura
;
Pfleger, Regina
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
55
(
2013
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10009751836
Saved in:
3
Customer lifetime value-based sales force control in the financial services industry : an incentive-compatible remuneration model
Heidemann, Julia
;
Kaiser, Marcus
;
Klier, Mathias
; …
- In:
Journal of management control : Zeitschrift für …
23
(
2012
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10009631626
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