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Der Einfluss von Meinungsführern auf den Erfolg von hedonischen Produkten : eine empirische Analyse der Wirkung des Literarischen Quartetts auf den Bucherfolg
Clement, Michael
;
Proppe, Dennis
;
Sambeth, Frank
- In:
Journal of business economics : JBE
76
(
2006
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003349772
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