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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
2
The impact of COVID‐19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012633184
Saved in:
3
Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists
Neave, Lydia
;
Tzemou, Effy
;
Fastoso, Fernando
- In:
Psychology & Marketing
37
(
2020
)
3
,
pp. 418-427
Persistent link: https://www.econbiz.de/10012189606
Saved in:
4
The “little emperor” and the luxury brand : How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & Marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10012083899
Saved in:
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