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Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishra, Aditya S.
;
Roy, Subhadip
;
Bailey, Ainsworth Anthony
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
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