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~person:"Choi, Sejung Marina"
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Choi, Sejung Marina
Woodside, Arch G.
30
Yi, Youjae
29
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Psychology & marketing
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1
Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites
Yoon, Doyle
;
Choi, Sejung Marina
;
Son, Tong-yŏng
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 602-618
Persistent link: https://www.econbiz.de/10003748332
Saved in:
2
"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
Saved in:
3
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Saved in:
4
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
5
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
6
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-651
Persistent link: https://www.econbiz.de/10010014618
Saved in:
7
Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-956
Persistent link: https://www.econbiz.de/10010042252
Saved in:
8
Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites
Yoon, Doyle
;
Choi, Sejung Marina
;
Sohn, Dongyoung
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 602-618
Persistent link: https://www.econbiz.de/10008068019
Saved in:
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