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~subject:"Consumer behaviour"
~person:"Bauer, Brittney C."
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Consumer behaviour
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advertising appeals
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attribution theory
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brand switching
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celebrity endorsement
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commitment
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construal level theory
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consumer-brand relationships
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endorser reputation
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Bauer, Brittney C.
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
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Lim, Weng Marc
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Spence, Charles
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Bigné Alcañiz, J. Enrique
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Grewal, Dhruv
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Hollebeek, Linda D.
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Tal, Aner
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Thomas, Veronica L.
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Addis, Michela
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Albrecht, Carmen-Maria
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Amar, Moty
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Arnold, Mark J.
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Bodur, H. Onur
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Das, Gopal
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Eisend, Martin
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
3
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
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