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~subject:"Viral marketing"
~person:"Agnihotri, Arpita"
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Agnihotri, Arpita
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Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
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