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Quantitative marketing and economics : QME
10
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ECONIS (ZBW)
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1
Price commitment and the strategic launch of a fighter brand
Jost, Peter-J.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 381-435
Persistent link: https://www.econbiz.de/10014333890
Saved in:
2
Are e-books a different channel? : multichannel management of digital products
Li, Hui
- In:
Quantitative marketing and economics : QME
19
(
2021
)
2
,
pp. 179-225
Persistent link: https://www.econbiz.de/10012548958
Saved in:
3
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
4
Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
Gu, Zheyin
;
Liu, Yunchuan
- In:
Quantitative marketing and economics : QME
16
(
2018
)
4
,
pp. 441-472
Persistent link: https://www.econbiz.de/10011963219
Saved in:
5
E-book pricing and vertical restraints
De los Santos, Babur
;
Wildenbeest, Matthijs R.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
2
,
pp. 85-122
Persistent link: https://www.econbiz.de/10011737054
Saved in:
6
Price-matching guarantees in dual channels
Nalca, Arcan
- In:
Quantitative marketing and economics : QME
15
(
2017
)
2
,
pp. 165-186
Persistent link: https://www.econbiz.de/10011737072
Saved in:
7
The strategic use of early bird discounts for dealers
Lo, Desmond
;
Salant, Stephen W.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 97-127
Persistent link: https://www.econbiz.de/10011531544
Saved in:
8
Shades of gray : the impact of gray markets on authorized distribution channels
Xiao, Ying
;
Palekar, Udatta S.
;
Liu, Yunchuan
- In:
Quantitative marketing and economics : QME
9
(
2011
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10009229710
Saved in:
9
Ownership coordination in a channel : incentives, returns, and negotiations
Biyalogorsky, Eyal
;
Koenigsberg, Oded
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10008826271
Saved in:
10
Effects of distribution channel structure in markets with vertically differentiated products
Zhao, Xuan
;
Atkins, Derek
;
Liu, Yong
- In:
Quantitative marketing and economics : QME
7
(
2009
)
4
,
pp. 377-397
Persistent link: https://www.econbiz.de/10003908600
Saved in:
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