Claudiu, Caescu Stefan; Mihaela, Constantinescu; … - In: Annals of Faculty of Economics 1 (2012) 2, pp. 801-806
new paradigm of it - relationship marketing. This focuses on building long term relationships with clients, based on their … level of satisfaction felt in relation to company'(tm)s products and services. Starting from this philosophy of relationship … marketing, we can say that marketers are inclined towards a subjective definition of quality of life, depending on individual …