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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Prize Decoy Effect"
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Prize decoys at work 2.0 : does frame equivalence replicate asymmetric dominance effects in risky choices on lotteries?
Müller, Holger
;
Richter, Toni
;
Gischer, Horst
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 13-21
Persistent link: https://www.econbiz.de/10013473074
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